Benefits of digital marketing
The landscape of how businesses promote themselves has changed vastly over the past 10 years. No longer are companies restricted to offline customer acquisition tools such as exhibitions, trade shows, industry journal, and print advertising but even the most non-digital of operations such as oil & gas, manufacturing, and engineering have a lot to gain through embarking on a digital marketing journey.
It’s all about data
Even if your business is traditionally from an industry that has no online operations you can guarantee that the individuals you are selling to have an online existence, even if it is just a personal one. The power of web marketing has allowed businesses to now target prospects beyond the 9 til 5 and into the everyday lives of the people they wish to sell to. Even by obtaining a few email addresses of existing customers, digital advertising networks are now able to analyse the online data associated with those accounts, and profile new targeted prospects most likely to buy your product or service. The way in which we think about business marketing has changed and many companies are yet to wake up to this fact.
We now live in an ‘always on’ society, our prospects, customers, and competitors are constantly connected to the online world and by understanding digital marketing you are able to get your message in front of your target audience 24 hrs a day, at less cost. Any business that harnesses this power can expect to achieve much greater revenues than their industry average.
Start as you mean to go on
If you are not yet familiar with digital marketing then you are actually in a great place. Many companies fail at producing an effective marketing strategy because they jump straight into using the latest piece of online software without first understanding their current market position and then going on to develop an internet marketing strategy.
In the same way a company would research what trade show or exhibition to participate in, companies looking to market themselves online must first research what opportunities exist to give the best access to their target audience.
Any company exhibiting at a trade show would first prepare by thinking about their stall and how they will showcase their product or service, including how they will talk to passers-by and what they will say. In this same manner companies looking to market themselves online must also prepare before hand.
Any business looking to increase sales need to consider where their customers are most likely to be found online, what their online presence should look like, both visually and written, what different media can be used to communicate their core business offering, and what digital tools are most suitable to covert prospects into new customers.
Business owners, Marketing Managers, or anyone who is considering running a digital marketing campaign should evaluate their requirements before spending large amounts of money. In many cases results are not dependent or even related to the success of a campaign- and even moreso many companies would be quite capable of achieving similar results if they had the right knowledge and show-how to hand.