Website content creation
Good content engages those who are reading it and it builds up your reputation and trust levels within the industry you operate in. Good content also has value and can be used in a transaction for a visitor’s email address and contact details. For example, a new report that discloses industry insights, or an eBook on 'How to...'. are often used to encourage people to sign up to regular content on landing pages. People are usually unwilling to give you their contact details for free, but are willing to exchange them for something they deem valuable.
Video content is an excellent choice of content to create as it has a 65% higher conversion rate than text in convincing someone to partake in a transaction. With the recent increase in fibre broadband and 4G speeds, video has become one of the most popular ways to engage with a targeted audience. We can see this reflected in Facebook by how much video content there is now compared to just a couple of years ago.
In addition to this, search engines place a lot of importance on the amount of good and relevant content that is available on your website, and has a positive impact on your SEO and SERP. It is suggest that when developing written content you should aim for a minimum of 500 words because of the affect this has on seo.
Active content creation should be part of your overall marketing strategy. There is a saying that 'content is king'. And this is becoming ever truer as the digital landscape becomes more competitive and search engines continue to tweak their algorithms to reward good and relevant content.
There is a vast array of good content waiting to be created and discovered by your potential new customers. Blogs are often used by businesses looking to regularly communicate with prospects and customers, whilst also increase their website seo levels. High-quality images such as infographics are great assets too, as is video, which has been proven to be more effective at being engaged and shared by users than text.