What is seo
Website Optimisation, or Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) make it easier for your potential customers to find you.
SEO (and SEM) is the process of structuring content on your website so that search engines can easily read and decipher it. SEO can be split up into on-page SEO and technical SEO. The technical aspect of seo helps to determine the quality and authority of your domain, which among other factors is largely measured by the amount of high quality and relevant websites that link back to yours- this is called backlinking and should be part of a greater link building strategy. Other factors include how much good content your website has, and how long the domain has existed.
The easier it is for search engines to read the more likely it is your website will appear in a higher search engine ranking position for desired search terms. It is good practice to develop a website content creation strategy with SEO in mind so that you can target specific search terms that you have identified through previous Keyword Research.
There are a number of online SEO tools and solutions that help to break down all the various aspects that make up SEO / SEM. It is even possible to carry out SEO / SEM without the need of such software through designing good and well-structured content and managing meta data.
Some of the simpler aspects include ensuring H1, H2 tags are used correctly in your website copy and that desired keywords appear in your content. More technical aspects of SEO include compression, page load speed, and SSL certificates. Ensuring all images have been compressed and contain alt-tags is one such method of improving your websites SEO that someone with only a basic knowledge could do.
All improvements to your SEO / SEM will have a positive effect in how search engines view your website and should reflect in how highly you rank for certain search terms, although some aspects carry more weight than others. Ensuring you have a good SEO plan is central to any digital marketing strategy.