Conversational Marketing is the term used to describe the process of engaging with prospects in real-time in order to shorten the sales-cycle and learn more about their needs. This is achieved by adding functionality to your existing website through the use of Conversational Marketing software allowing you to converse directly with prospects.
The objective is to create a more personalised and efficient buying experience for the prospect by providing more targeted messaging, in real-time, to address their specific requirements.
This topic will look at identifying ideal software to use, setting up the software on your website as well as on a mobile device and the process and importance of signing up to google tag manager
In the articles in this section, you will be introduced to two different types of conversation marketing software to consider for use, and to gain an understanding and help you identify the piece of software that you feel will best suit your needs. As well as taking you through the processes involved in the installation and set up of the software.