3rd Party Software Integration
Well established CRM software will integrate with other software that you use as part of your overall digital marketing strategy. Integrating your CRM with your other digital tools increases efficiency and reduces manual workflows.
In following topics, we will cover Email Marketing, Landing Pages, and Conversational Marketing software. All are essential for running a successful 360° marketing campaign that recycles your existing customer and contact data for re-marketing purposes. This is the most effective and efficient approach to your marketing strategy.
Most established CRM platforms integrate with the software described above to allow for smooth operation, increased efficiency, and better data analysis.
Lead capture forms are the forms on your website or landing page that collect your visitors' contact details such as telephone number or email address. Landing page software integrates with your CRM to allow new contact data to be automatically entered into your CRM. Integrating your CRM this way saves you time and effort from manually exporting this data from your website or landing page and importing it manually into your CRM.
Many of the leading website building service providers such as WordPress, Squarespace, Wix, Drupal also provide apps and plugins to help you integrate your website directly into your CRM. This allows enquiries made on your website through existing contact forms to be automatically processed and entered into your CRM.
Various Email Marketing software also integrates with your CRM to allow you to monitor how much your contacts engage with your emails. The data recorded in your CRM includes metrics such as; open rates, click-through rates, individual campaign engagement, and unsubscriptions. Not only is this a great time saver, but it means the data can be further analysed and segmented for future use.
Conversational Marketing tools such as Drift and Intercom which add chat functionality to your website enabling you to respond to visitor enquiries in real-time can also be integrated with various CRM software, allowing for seamless and automatic data entry.
You will need to integrate each type of software described above into your CRM. This will be covered in further detail in the Landing Pages, Email Marketing and Conversational Marketing topics