As discussed in previous articles, it is important to retain your branding throughout all of your marketing communications. Email Marketing software makes this easy due to having a drag and drop interface.
Email Marketing software makes it easy to create various designs based on different layout styles, such as having one, two or three images and text columns, headers and footers, and displaying social media icons linking to your social media channels.
Email Marketing software also enables you to send thousands, and tens of thousands of emails instantly and easily whilst retaining your brand, a vital ingredient for lead generation and lead nurturing.
In addition, with the introduction of GDPR, managing your contact database and removing subscribers who no longer wish to receive emails from you has become even more important. Email Marketing software incorporates this feature into every email you send, this means recipients can opt out of receiving further emails in one-click without you having to manually do anything.
There are many advantages to using specialised Email Marketing software:
Easily creating multiple subscriber lists and segments
Tracking and reporting open rates and click-thru rates
Easily create branded emails
Automatic removal of unsubscribers
Importing of 3rd party contact databases
See below for a list of popular Email Marketing service providers. The main differences are typically down to user interface and design with many sharing the same features.
It is worth taking a look at them all to see what fits your individual needs as some may offer more features in their 'free' account but charge more later when it comes to upgrading your account to allow for more subscribers.
Email marketing perfected. Grow your list, engage your contacts, & drive more sales.
Send great-looking emails. Connect with more customers. Constant Contact makes powerful email marketing easy.
Understand your customers, build real relationships, and sell like a human for humans.
MailChimp is the world’s largest marketing automation platform. It’s like a second brain that helps millions of customers—from small e-commerce shops to big online retailers—find their audience, engage their customers, and build their brand.
Send personalized cold emails and automated follow-ups at scale! Generate leads, build relationships, and promote content.
Send Better Email Campaigns. Turn subscribers into Customers. Without almost spending a penny.