This topic will look at identifying landing page software to use, how to design the layout of your landing page, what specific purpose your landing page will serve, how to define the copy for your landing page, how to recreate your branding and complete any technical set-up.
Each article in this section will give you an understanding of what a landing page is, the role it plays in your overall inbound marketing campaign and its importance and use in converting prospects into customers. They will also help you to define your landing page offer and develop copy based around your value propisition as well as guide you through the processes involved in creating the design and layout of your landing page.
You will then have a new destination to send prospects where they can take their first steps toward engaging with your product or service. All data and new leads can then be collected and automatically fed into your CRM for future marketing and analysis.