As mentioned in previous section, your landing page should follow the AIDCA Principle. This applies to both your copy, design and layout of the information you provide. Most landing page software come with a range of different layout styles and templates for you to apply your own branding on to.
These templates typically range from webinar sign-ups, download pages, checkout pages, to simple contact forms and unbranded layouts. Alternatively, you can also create your own from a blank page.
Visit the websites below to see a range of different landing page layout designs that you could use as inspiration for creating your own landing pages.