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Online Advertising

Paid Online Advertising is an effective way of generating new leads, increasing sales, and increasing product and service brand awareness.

In this module, you will look at the objectives you hope to achieve through running a paid ad campaign and identify the most suitable Ad Networks to use, followed by learning about the importance and use of re-marketing tags and how to install them.  

You will then look at the processes involved in creating ads and ad groups and the specific role they play in moving prospects along in their customer journey.  You will also develop an understanding of the importance of keywords and how Google uses them in returning search results.

When used in conjunction with a well thought out customer journey map, along with value-rich content, online advertising is a powerful and effective tool that can be used to facilitate prospects along in their journey from being prospects to becoming customers. 


Do you want more sales and new customers?