Knowing Your Current Level of SEO
Where to begin?
Before you begin any Search Engine Optimisation (SEO) work it is a good idea to know what your priorities are. Otherwise, you can find yourself spending lots of time focusing on areas that are already at a decent standard and neglecting areas that should take precedence.
SEO can be difficult, time consuming, and very expensive if you don't have a clear understanding of what you need to accomplish. SEO can also be quite easy, satisfying and give you a feeling of accomplishment if you have a clear set of objectives and tasks that you're looking to complete.
It is, therefore, a good idea to know where you are at and produce a checklist of easy-wins. There are so many aspects factored into Googles algorithms that without spending thousands of pounds it is impossible to do them all.
The key is to complete those of highest priority, the ones that you feel you can manage yourself without spending lots of money, whilst also making a considerable positive impact on your Searn Engine Ranking Position (SERP). Then assess and look for where there have been improvements in your page ranking for keywords and repeat where necessary.
If you just go to an agency and say "I want SEO" there is an extremely high chance you will be taken advantage of and will not see the results you want.
Remember: Our overall objective is not just to get higher up on Google, it is to get more customers. That is the purpose of marketing. You may be no.1 on Google for a particular keyword, but if that keyword is tenious to the product or service you offer you will not get the sales you deserve.
To assess our current standard of SEO we will use an SEO Audit tool. Fortunately, there are a number of free SEO Audit tools, and we recommend using them all to give a good overview of your current level of SEO and where your focus your priorities. You may get slightly different results with each, but you will soon see where your weakest areas are and where you most achievable improvements can be made.
SEO Audit Tools
Seoptimer is a great place to start as it gives you an overview of 5 key areas of your website; SEO, usability, performance, social, and security. Search engines take all of these 5 areas of your website into consideration when determining how high to place you in search ranking positions.
Seoptimer then provides you with a list of simple changes you can make to improve on these key areas.
SEO Analyzer - Neil Patel
Seo Analyzer is very useful as it provides a breakdown of Page Level SEO recommendations over high, medium, and low priorities.
Alongside this is gives an indication of the current focus of keywords on your website and whether they match with metadata such as titles, descriptions, and headers.
Finally, it provides recommendations on more technical aspects of SEO such as Page Level Speed, again over high, medium, and low priorities.
SEOMATOR - Free SEO Audit
The Free SEO Audit tools give a snapshot into your page's SEO efficiency, measuring against key metrics used by Google to affect page ranking.
It provides a great free report and a conclusion, telling you what to focus on as your priorities.
SEO Audit - Digital Impact Solutions
Seo Audit as hosted by Digital Impact Solutions performs an SEO audit against a desired keyword.
It provides you with a percentage breakdown of how well your website is optimised for that keyword and looks at website copy, headings, and basic technical analysis before providing you with a checklist of work to do to improve your rating for that particular keyword.
SEO Auditor - Zadroweb
This is another great tool that gives a clear checklist of what your priorities should be.