This topic will look at the different types of social media channels available to you, and help you to identify the most suitable for your needs based on a well defined set of social media campaign objectives.
Each article in this section will look at how to definine campaign objectives, identify the most relevant social media channels to use, and determine the level of resources to give to social media tasks and activities. They will also provide an understanding around how and why the key to a successful social media campaign lies in the quality of the content you produce to be distributed on your social media channels. Giving you a basis to begin to think about what topics and ideas can be used to produce interesting content to be aimed at your target audience.
By delivering regular high quality content to your audience you are able to build the relationship and trust levels that are needed to convert prospects into new customers, and new customers into further sales.