Do's, Don't's & Tools

Running an effective social media campaign is not rocket science, and it doesn't need to be complicated. Often the best approach is to find what is working well for your competitors and use it for inspiration.

Adapt what works well to your own style and branding and leave behind anything you feel doesn't work so well.

Below is a simple framework of simple do's and don'ts that will guide you as you begin to post content.




Make sure any details are accurate

Don't write hastily and provide incorrect information

Build relationship by regularly interacting with individuals

Don't ignore peoples comments and questions

Focus on what benefits you can provide to people

Don't just tell people about the features of your service

Know what is trending

Don't repeat old news telling people what they already know

Think about what content your audience will engage with

Don't post something if you wouldn't find it interesting yourself

Make content for your audience, not your business

Don't only post self-serving content about what you or your business has been up to

Write in a conversational tone

Don't write in too much of a formal language that people won't find engaging

Have consistent branding across all channels

Don't use different messaging, branding, tone of voice, imagery, language across different channels

Adhere to the 80:20 rule – 80% informative & entertaining, 20% sales focused

Don't spam your social media channels with sales-orientated posts only

Use video & high-quality images to get peoples attention

Don't use text-only posts and comments

Speak in the voice of your brand personality

Don't differ in your tone of voice, language and writing style

Have a variety in your posts to guide and educate prospects

Don't keep repeating the same message

Like other peoples and companies posts and pages

Don't like your own posts

Post a few times a week according to your business size and resources

Don’t spam by posting too often

Show off your brand personality and who you are

Don't be afraid to have a sense of humour, be human.

Use a full range of social media channels that apply to your target market and audience

Don't limit yourself to just one social media platform

Keep your content focused on your goals and objectives

Don't share personal content unrelated to your business


There are many tools available to help you plan, structure, create, and publish social media content.

Many of the tools below offer free access so have a look at what they have to offer and think how you could use them to produce great content.



Find 'hot topics'

Google Trends

Schedule and publish content


Plan, schedule, and manage the release of content


Track and plan workflow

Create visual content


Create infographics


Create infographics



Sign up for your free trial of MyMarketing Wizard