Lighting Techniques

The most common, and most suitable lighting setup for your marketing video will be a Standard 3 Point Lighting setup.

Standard 3 Point Lighting consists of:

  • Key Light - This is the dominant light, which should be set at 45° from your subject.  

  • Fill Light – This is a softer light, mirror side to Key Light and is used to fill in shadows 

  • Back Light – This will be placed at the back of your setup facing the key Light at a 45° to your subject.

This set up is standard, and would normally be used for most digital marketing videos unless you are wanting to create some kind of special atmosphere or effects.

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