Lighting Techniques

The most common, and most suitable lighting setup for your marketing video will be a Standard 3 Point Lighting setup.

Standard 3 Point Lighting consists of:

  • Key Light - This is the dominant light, which should be set at 45° from your subject.  

  • Fill Light – This is a softer light, mirror side to Key Light and is used to fill in shadows 

  • Back Light – This will be placed at the back of your setup facing the key Light at a 45° to your subject.

This set up is standard, and would normally be used for most digital marketing videos unless you are wanting to create some kind of special atmosphere or effects.


Do you want more sales and new customers?