The examples below show a range of different styles of video you can use to deliver your core messages. It is advisable to have as much variety as possible to keep your content fresh and interesting to your audience.
Styles and Types of Video
Can be used as explainer videos to help convey your message in a clear way that holds the viewer`s attention with smooth animation.
Before & After Examples
Can be used to show a complete process, whether that is the before and after effects of using your product or service, or the full process itself.
Product or Service Demonstration
A great way to introduce your brand, define your target audience, provide a demonstration, and tell the viewer about the features of your product/service and the benefits to them of using it.
Just like whiteboard presentations, animated explainers are a great way to communicate processes to the viewer. This may include how your product works or how your service interacts with its market.
Headshot / Interview styles
People buy from people. For that reason, headshot/interview style videos can be a great way to get your audience to connect with you. This is especially true for B2B, as people like to know who they are doing business with.
Frequently asked questions are typically in written content format. However, answering your most commonly asked questions via video is a great way to show your audience that you offer an exceptional level of customer support.
How to Guides
How-to-guides are a great way to show your audience how to get the most out of your product/service, ensuring proper usage and as a result more satisfied customers.
Reviewing your own products/services is a great way to help move your audience from one stage in their customer journey to the next. Especially if you have a range of different products/services suitable to your prospects.